The Evolution of the Dad
Just in time for Father's Day, a millennial vs. baby boomer showdown. May the coolest (or corniest) dad win.
May 29, 2015
Treat Dad
Clearly, there's no one like Dad. And Father's Day is the perfect time to celebrate him, and any other father figures in your life. Salty. Sweet. Chocolaty. We have all their favorite flavors with dipped Father's Day gifts that are unforgettable, just like Dad.

The Evolution of the Dad
Baby Booomer Dad
- Stay at home dads: 2%
- Overused catchphrase: "Where's the beef?"
- Facial hair inspiration: Tom Selleck
- Avg. retirement age: 62
- Drove: Ford Cortina
- Shirt: Retro print and Button up
- Avg. 1970 wage: $6,186.24
- Avg. student debt: $15,000
- Public 4-yr. college: $10,378
- New gadget: DVD player
- Named their son: Michael
- Named their daughter: Jennifer
- Single-dad households: 14%
- Pants: Levis Boot Cut
- Celebrity crush: Sophia Loren
- Those dam kids and their: Tattoos
- Avg. # of jobs between ages 25-48: 3
- Shoes: Adidas Americana
Free Time
- Favorite TV show: M*A*S*H
- Home video capture: VHS recorder
- Preferred drink: Old fashioned
- Favorite fast food: Wendys
- Favorite dessert: Famous Amos Cookies
Favorite song: Born to Run - Bruce Springsteen
Millenial Dad
- Stay at home dads: 16%
- Overused catchphrase: "Totes magotes"
- Facial hair inspiration: David Beckham
- Avg. retirement age: 73
- Drove: Ford F-Series
- Shirt: Plain white tee
- Avg. 1970 wage: $44,888.16
- Avg. student debt: $27,000
- Public 4-yr. college: $29,076
- New gadget: Fitbit
- Named their son: Jacob
- Named their daughter: Emily
- Single-dad households: 24%
- Pants: Levis Slim Cut (cuffed)
- Celebrity crush: Scarlet Johansson
- Those dam kids and their: Snapchat
- 91% of Millenials: Expect to stay in a job less than 3 years
- Shoes: Puma Suede
Free Time
- Favorite TV show: The Office
- Home video capture: Smartphone
- Preferred drink: Craft beer
- Favorite fast food: Chipotle
- Favorite dessert: Cronut
Favorite song: Little Lion Man - Mumford and Sons
Sources: https://www.ssa.gov/oact/babynames/decades/names2000s.html, https://www.ssa.gov/oact/babynames/decades/names1970s.html, https://www.huffpost.com/entry/cost-of-raising-a-child_n_5688179, https://www.fastcompany.com/2681605/charting-the-insanely-high-and-rapidly-rising-cost-of-college, https://www.nerdwallet.com/article/investing/social-security/73-retirement-norm-millennials, https://www.forbes.com/sites/jeannemeister/2012/08/14/the-future-of-work-job-hopping-is-the-new-normal-for-millennials/, https://www.bls.gov/news.release/pdf/nlsoy.pdf, https://fivethirtyeight.com/features/what-baby-boomers-retirement-means-for-the-u-s-economy/, https://www.ssa.gov/oact/cola/AWI.html, , https://www.pewresearch.org/short-reads/2013/09/17/more-men-on-the-daddy-track/, https://www.pewresearch.org/social-trends/2011/03/09/for-millennials-parenthood-trumps-marriage/, https://www.pewresearch.org/social-trends/2013/07/02/the-rise-of-single-fathers/, https://www.pewresearch.org/social-trends/2013/03/14/modern-parenthood-roles-of-moms-and-dads-converge-as-they-balance-work-and-family/, https://www.pewresearch.org/social-trends/2013/06/14/the-new-american-father/, https://www.pewresearch.org/social-trends/2014/06/05/growing-number-of-dads-home-with-the-kids/, https://www.pewresearch.org/social-trends/2014/03/07/millennials-in-adulthood/, https://www.honestjohn.co.uk/guides/most-popular-70s-cars/, https://www.kbb.com/car-reviews-and-news/top-10/best-selling-cars-2014